Mr. Gaiman, I heard from teachers that you gotta think of the demographic and the target when you’re creating something, but I also heard from other creators that creating for yourself is the upmost importance. What are your thoughts?

neil-gaiman:

I think you should know who you are writing for. 

I write for me, with me in mind as an audience, because I know what I like and I don’t know what other people like because I am not them. That way, if I make something I like and nobody else likes it I don’t mind, because I liked it. Whereas if I made something I didn’t like and nobody else liked it, then I’ve made something that nobody at all liked.